“A mission statement is a
statement of the organization’s purpose—what it wants to accomplish in the
larger environment. A clear mission statement acts as an “invisible hand” that
guides people in the organization.”
Our mission is to work all
of your senses with our Peruvian Nativas. We want you to SEE the faultlessly seasoned and baked chips and make your tongue
water. As soon as you open the bag, the scent will have every neuron inside
your nostrils explode with a tangy SMELL
of the perfect potato and spice mixture. Once you reach inside to take hold
of a delicious chip we want you to FEEL the
soft, yet crunchy goodness in between your fingers. By the time you grab a hold
of one of these tasty snacks, you will already have a blissful TASTE completely overtaking every taste
bud sensor. You won’t be able to help yourself but to eat more.
“Each company must find
the game plan for long-run survival and growth that makes the most sense given
its specific situation, opportunities, objectives, and resources. This is the
focus of strategic planning—the process of developing and maintaining a
strategic fit between the organization’s goals and capabilities and its
changing marketing opportunities.”
