Target Market Strategy

"We define marketing management as the art and science of choosing target markets and building profitable relationships with them. The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value."

The Snacks with Stylz Company is dedicated to providing an inexpensive alternative to people mainly between the ages of 21-45 who enjoy going out to bars frequently, and are looking to save money while having a good time. Unlike normal bar food where it’s only priced at an okay cost during happy hours, Peruvian Nativas are conveniently the same low price of $1.99 for a full snack size bag 24 hours a day, seven days a week. Snacks with Stylz uses it’s organic, low-cost product to reel in customers by providing them with a healthy but affordable snack. By making the price of the chips more than a normal bag of Lays but very cheap in comparison to other bar food, it will have a profitable growth. Also because the quality of the chips is better and healthier than an average bag of chips this will help with customer retention and help maintain a steady increasing financial incline. Lastly, because Snacks with Stylz has chosen to locate in Las Vegas, where there are hundreds of bars opening up every year, whether it be in restaurants or independently owned, it will never run out of opportunities to increase its distribution and income.

"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)? We will discuss these marketing strategy concepts briefly here, and then look at them in more detail in the next chapter."