Marketing Mix - Price

"Price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service."

“In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position. The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.”

To obtain these delectable, tasty, mouthwatering Peruvian Nativas. You will only have to fork over $1.99 before you can stark forking these chips down your to your belly. The average price for any food purchased at a bar, even during happy hour is $6.00! So we have cut more than 50% solely for your benefit! “A company can always increase customer satisfaction by lowering its price or increasing its services. But this may result in lower profits.” Now you can enjoy a great snack to compliment your alcoholic urge while staying thrifty. And just because the price is so low, don’t be so quick to pass judgment. If you weren’t already aware, Peru is known to produced the best quality potatoes across the world. They also have the largest potatoes crops in the western hemisphere. So we have nearly an endless supply to provide for our customers. Along with being the best quality chip and being financially appealing. We have invented a way to cook the chips to give off a briny organic taste without having to add any of those horrible chemicals you can find in most of the other popular brand name chips. Here, you are provided with the absolute best of the best.

“The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. To deliver on its value proposition, the firm must first create a need-satisfying market offering (product).”